Why Winter is a GREAT time to buy or sell a home in Bryan/College Station

Posted by Mae Nowak on Thursday, November 8th, 2018 at 11:59am.

 From the desk of Mae Nowak, Realtor®

Tackling the misconception of "off season"

The general assumption in most markets is that spring/summer is the best time in real estate to buy or sell and the fall/winter is “off season”. Likewise, many realtors will advise clients to wait until the spring to list their home. 

The truth is, there are many advantages to buying or selling in the so called “off season”. While the market may be quieter, real estate never stops completely!


Reason #1: Less competition.

Take a look at the graph above showing new listings over the past 3 years. You can see a clear trend. The most new listings hit the market between March-June. They continue to decrease the remainder of the year with the lowest new inventory being in December.

Buyers are likely to continually scan the market early, even if they don’t need to purchase for a few more months. Come spring, a large wave of new listings will to hit the market. While inventory is down, you’re chances of standing out among the crowd increases, so “off season” could be your opportunity to get ahead of your competition.

Reason #2: More motivation.

During the spring, sellers are more likely to stand their ground negotiating when they know there are more buyers in the market. Those who stay listed in the winter are generally looking to get their home sold before the new year. That gives you a little negotiating power to get them to the closing table before the holidays!

Buyers who are active in the winter are likewise more motivated to purchase. During the winter their kids are still in school, holidays are around the corner and lets face it, summer would be more convenient for families. However, those buyers looking at your home are more motivated due to a job change or life event that is forcing them to make a move during their busy season.

Reason #3: Increased attention.

While realtors seek to provide top quality service throughout the year, the truth is, there are multiple people involved in a real estate transaction. Lenders, title companies, appraisers, inspectors, insurance agents and other realtors also have a hand in your transaction. See the graph below. You'll notice that the overall number of sales is much lower in the fall/winter than during the spring. That means all of these professionals have a little more time on their hands to spread out. Winter gives you quicker access to all the individuals looking to get you to the closing table!

Reason #4: Holiday discounts.

Who doesn’t love a good discount during all the holiday sales?! You can find significant savings on multiple things that will help you in your purchase or sale. 

Moving companies are not only more flexible in the winter, you’re more likely to find discounts as they advertise for more business during their off season.

Wear and tear is normal. Most sellers have a few repairs or updates they need to address before putting their home on the market. You can find sales on materials or a contractor may give you a more competitive price for the business. 

We all know how important staging can be in selling a home. (If you don’t, go read my blog to see just how it can effect your sale!) You can take advantage of discounts on home staging and decor during the holidays.

Reason #5: Decreased exterior maintenance.

Curb appeal is a HUGE aspect in selling your home. In fact, a lot of buyers will do a drive by before deciding if they want to take a look at the inside. If your lawn and flower beds look unmaintained, dead or full of weeds, buyers are likely to assume the inside of your house is also not being maintained. They’ll move on to the next house. Curb appeal is important no matter what the time of year it is. During the winter, your lawn maintenance significantly reduces! That means your time to do the maintenance or your costs to pay someone else to maintain it is decreased. 

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Are you ready to make a move? Contact me today for help!

Leave a Comment